Hi! I'm your organizing coach, Alejandra.
If you're looking to get organized, I'm grateful you're here! I've been helping people identify their root causes of their clutter and create order for 10+ years.
What makes me come alive is helping people actualize their goals, specifically in the areas of decluttering and organizing.
I believe all the answers are already inside us. Sometimes we just need help finding the path back to our own inner wisdom. Think of me as your guide for helping you rediscover your most organized self that already exists!
Over the past decade, our community has grown to include members in 132 countries who are decluttering and getting organized. Both men and women. Kids or no kids. People of all ages and life stages.
I'm grateful to have shared my organizing expertise on national television shows such as Today and Good Morning America who called me "The Decluttering Queen" and HGTV which selected me as 1 of the 5 "Most Organized People in America".
I'm also grateful to have shared my organizing expertise in other media outlets such as Psychology Today, The New York Times, Woman's Day, GoodHouseKeeping, Redbook, Family Circle, Parents Magazine, The Washington Post, The Washington Times, Today, Inside Edition, and through YouTube videos (100+ million video views), at live events, over the phone, in-person, and through my step-by-step training programs (SimpLESSity & the Power Productivity Program).
Good Morning America visits Alejandra's home for an organized tour!
Have I always been organized?
Well, yes and no. As a teenager, I was always seeking comfort, safety, and control as I often felt powerless and out-of-control.
At school, I was always a slow visual learner in a fast-paced auditory classroom. With classmates, I was always the shy, timid, and not-so-popular computer girl who was scared to speak up. Likewise, I spent much of my middle school days being teased for my big nose. And with sports, I was always the shortest, slowest, last picked team member who was always put in the back of the field where the ball never went!
I found my comfort, safety, and control in organizing physical belongings. Organizing numbed the pain.
From about age 12, I would re-arrange my color-coded bedroom almost monthly. I'd re-organize my craft bin under my bed regularly. I'd line up the shoes in my closet. My desk was neat and tidy at the young age of 8. I used to sort my school supplies and Beanie Babies® on my bed "just for fun." I enjoyed sorting my crayons and markers in rainbow order and found peace in categorizing my Halloween candy with my older sister! I would re-organize the toys in the playroom while babysitting after the kids went to bed. And if you asked my parents, they'd tell you I organized the pantry after grocery shopping most Sunday nights!
At Virginia Tech, my dorm room was neat and tidy (hallmates would tell you I stayed home on Friday night "just to clean and organize"), my school work was well-organized, and when I lived with roommates, I quickly became "the organized roommate" with trackers & planners, constantly re-arranging the fridge and common areas!
But then the "tornado" would hit...
I wasn't organized all the time. There were times when life seemed to have come crashing down and life got messy. It wasn't unusual for me to feel depressed.
When this happened, I would do nothing but focus on the negative while abandoning all organizing routines which resulted in clutter sprawled all over my bedroom floor as if a tornado hit.
It wasn't until the mess became so uncomfortable that I was motivated enough to take action and get back on track (organize the mess). The vicious all-or-nothing cycle (messy/organized) can be difficult to break-free from without the right tools, systems, and strategies.
My strong need for comfort, safety, and control continued in my 20s as I transitioned from college to adulthood, moved to my first solo apartment, entered into my first real relationship (with my now-husband, Ed), and started a stressful corporate job as an IT consultant at a big 4 firm. Thus, I became really good at organizing as an outlet for finding calm when I felt out-of-control.
Starting a business & finding my passion.
It was the end of 2007 when I realized I had a real passion for organizing. Not only was I good at it, but it allowed me to feel calm and centered. I wasn't anxious about tomorrow. I wasn't depressed about yesterday. I was present, in the moment. Likewise, I quickly learned that other people needed help getting organized. Little did I know at the time, but the combination of finding something you're good at, that you love to do, that other people need, and that you can make a living from, is a recipe for success. It was a couple months later that Ed and I decided to start our organizing business which would forever impact our lives and the lives we were reaching.
While it's been a wild journey of ups and downs, becoming an entrepreneur has been one of the best decisions I've ever made. It's led me to share my gifts with the world helping countless people get organized while also allowing me to discover my true self. For that, I'm forever grateful.
Moving forward, stronger.
I still love to organize as much as I did when I was younger! However, I'm now more grounded, conscious, and know how to manage my emotions. I strive to let go of the strong need to feel comfortable, safe, and in control. In fact, I've discovered that the best things in life are found outside our comfort zones! At the same time, I've learned that the best things in life aren't things! They are people and experiences (which work best when combined!).
While I'll always love to create order as it connects me to God, I now see organization differently. I see it as a way to create a calm, peaceful, & productive environment that makes life easier so you can focus on what matters most – family, fun, health, faith, growth, community, & career!
When I'm not teaching and coaching...
I'm more introverted than extroverted and a curious person. I love deep conversations, being in nature, good food & wine, learning through travel, laughing with loved ones, the stillness of watching animals, puzzles, and reading books on human potential.
My husband and I live in an old renovated farmhouse outside Washington D.C. with our toy poodle, Mojo.
If you need help finding peace at home, I hope you'll stick around because I would love to help you rediscover your beautiful, most organized self!